25 Mar CFO or Controller?
CFO or Controller? Which one do you really have or need?
- A Controller accounts for PAST transactions.
- A CFO uses the accounting and other analysis to predict the FUTURE.
- A Controller creates accurate and timely financial statements.
- A CFO thinks STRATEGICALLY about the future.
- A CFO can help find the ROOT CAUSE of past problems.
- A CFO can EVALUATE OPPORTUNITIES for better decision making.
- A CFO can CONNECT THE DOTS between operational actions to cash flow and profitability.